Jhoom by Gohar
Jhoom by Gohar embroidery detail

Handcrafted Pakistani Fashion

jhoombygohar

Timeless unstitched ensembles — qameez and dupatta — finished with intricate Kacha Tanka embroidery for modern elegance.

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The Atelier

Elegant. Exquisite.
Timeless.

Meet Gohar Zahra’s handcrafted Pakistani fashion practice — timeless unstitched pieces, signature Kacha Tanka, and an atelier built on care. Read the full brand story, craft notes, and how we work.

Lookbook embroidery detail

Craft in motion

Where thread becomes atmosphere — and every motif holds a quiet ceremony.

Two-Piece Unstitched

Qameez & Dupatta

Thoughtfully handcrafted unstitched ensembles designed for timeless wear. Each piece pairs a finely embroidered qameez fabric with a coordinating dupatta.

Selected Pieces

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Private Atelier Service

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