Home · The Atelier
Jhoom by Gohar
Pakistani fashion, thoughtfully handcrafted by Gohar Zahra — timeless pieces made with care. Elegant. Exquisite. Refined.
Founded as an Instagram atelier · @jhoombygohar
Our story
An atelier built on craft, care, and quiet celebration.
Jhoom by Gohar began as a handcrafted fashion practice shared with clients on Instagram — unstitched ensembles that honour Pakistani embroidery tradition while feeling contemporary and wearable.
Under Gohar Zahra’s eye, each edit focuses on Kacha Tanka artistry: floral needlework, soft colour stories, and fabrics that drape with ease. What you see online — client fittings, sold pieces, and seasonal reviews — is the same atelier care you receive when you order here.
Today you can browse the full collection on this site, add pieces to your bag, and checkout with Cash on Delivery or Bank Transfer. Questions are welcome anytime via WhatsApp or Instagram DM.
What we stand for
Thoughtfully handcrafted
Every motif is finished with care — from delicate floral sprays to denser statement embroidery — so each piece feels considered, never rushed.
Timeless, wearable elegance
Our edits are designed for real wardrobes: soft, breathable fabrics and refined Kacha Tanka that move from everyday polish to occasion-ready grace.
Elegant · Exquisite · Timeless
Luxury craftsmanship, refined for modern wardrobes. Jhoom by Gohar balances opulent detailing with an atelier sensibility that honours both the maker and the wearer.
The craft
Two-Piece Unstitched
Thoughtfully handcrafted unstitched ensembles designed for timeless wear. Each piece pairs a finely embroidered qameez fabric with a coordinating dupatta.
- Two-piece unstitched — embroidered qameez fabric with a coordinating dupatta
- Signature Kacha Tanka embroidery in Standard and Premium densities
- Soft, breathable fabrics chosen for comfort and drape
- Limited atelier pieces — edits move quickly, as shared on Instagram
- Client love, reviews, and sold highlights shared regularly at @jhoombygohar
Kacha Tanka Standard
PKR 7,499
Our Standard Kacha Tanka edit features delicate floral needlework across the qameez and a gracefully finished dupatta — crafted for everyday elegance and occasion-ready polish.
Kacha Tanka Premium
PKR 9,000
The Premium Kacha Tanka edit offers denser embroidery, finer detailing, and a more opulent presence — ideal when you want craftsmanship to take centre stage.
Follow the atelier
See clients, reviews & new drops on Instagram
Highlights like Client in Jhoom, Reviews, Sold pieces, and fabric stories live on our Instagram — the original home of the brand.